Matthew Obanla
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MATTHEW OBANLA

CREATIVE DIRECTOR

LAGOS, NIGERIA BRAND DESIGNER || CREATIVE DIRECTOR || DESIGN ENGINEER THE CREATIVE MIND
Matthew Obanla Transit Direction Showcase

Crafting visual systems that turn complex business visions into iconic brand identities.

Over 4 years of continuous design practice at Touch & Pay Technologies, shaping brand identities and digital interactions across Nigeria’s largest fintech and transit infrastructure.

Redesigned the ubiquitous Cowry Card relied upon by over 5 million daily commuters. Directed, filmed, edited, and animated the primary launch campaigns for Lagos State’s flagship infrastructure: the Lagos Blue Line Rail and Red Line Rail systems.

A graduate of Physiology from the University of Lagos (UNILAG) with specialized After Effects Certification from Geneza School of Design, bridging scientific problem-solving with world-class visual craft.

Brand Identity Design Systems Motion Branding Campaign Direction Digital Illustration UI/UX Presentation Hardware Reviews
Transit Payment Ecosystem
FIG 01.0 // TRANSIT VISUAL IDENTITY
Touch & Pay · Cowry Card Brand Direction
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// SELECTED SYSTEMS

PROVEN CASE ARCHIVE

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04 / SPECIALIZATIONS TOOLKIT & CRAFT
Brand Identity
Guidelines, Visual Systems, Logo Direction
Motion Branding
After Effects, Kinetic Reels, Jitter
Campaign Design
Marketing Collateral, PS & AI, Affinity
UI/UX Presentation
Figma, Webflow, Interactive Prototyping
05 / VERIFIED METRICS IMPACT SUMMARY
5M+ Users impacted via Cowry visual rebrand
2 Flagship state transit rail launch campaigns
4+ Yrs Touch & Pay Technologies design leadership
Geneza Motion Animation & After Effects Certified

“Communicate complex business goals by creating Digital Experiences that are Solution Oriented.”

— Matthew Obanla Design Philosophy